Leveraging context: a turn in marketing
Did you know that when the sun shines and it is 22°C, the Harley-Davidson retailers' sales overperform?
Weather is only one of few variables which influence the shopping behavior.
They are the components of a very powerful marketing tool: the Context.
IBaround's objective is to help retailers switch from an empirical use of these data to a rational and real time optimised approach.
Smart data focused on sales increase.
We designed a platform which crosses context variables, sales and marketing actions. The keystone is our proprietary self-optimizing algorithm powered by machine learning.
Our goal: promotion efficiency.
Our key success factor: Sales increase.
Experienced, international, recognised team.
The IBaround team has three nationalities with valuable experiences in retail, marketing and data.
We are proud to be part of the 100 most innovative startups in Europe, as chosen by SpeedUP! Europe, a EU funded accelerator.
We are based in Stockholm, and our clients are in Europe and Asia.
>> Winner of Global Cloud Entrepreneur Program by IBM.
>> Selected as one of 100 most innovative european startups by SUE!, a EU funded accelerators
>> Chosen by Microsoft to be part of their BizPark program
>> Part of the Startup Scaleup EU funded program
>> Finalist of EIT ICT Big Idea challenge 2015
We are located within “THINGS”: The Innovation Growhouse Stockholm, Drottning Kristinas Väg 53, 114 28 Stockholm.
Contact us at firstname.lastname@example.org